The rise of J.Crew from a catalogue brand to an authoritative and trusted voice in fashion was the result of cross functional strategic planning and collaboration. As an Art Director on the Marketing team, I helped design an omni-channel customer experience to ensure we were telling the brand story at every touch point. Working across brand functions, we sent out RFP’s for new vendors, partnered with merchants on a cashmere strategy, explored decentralised distribution concepts and re-considered customer segmentation communication. I re-designed signage, windows, packaging, events, invites, catalogues, digital, and advertising. From fitting room to warehouse, we re-envisioned every aspect of the customer experience. We also developed new identities
for J.Crew Men’s Shop, Collection, Factory and crewcuts to bring all sub-brands into the larger family.