As the Creative Director for LOFT and Lou & Grey I was responsible for brand creative across all channels including digital, social media, video, stores, windows, video, packaging and both internal and client facing communications. I implemented an inspired and motivated team of 40+ creatives that functioned as an in-house agency by developing brand style guides, omni-channel seasonal campaigns and daily assets for brand maintenance.

Fall 2016 campaign created for LOFT. Photographed by Alasdair McLellan.
Styling: Melanie Ward, Hair: Duffy, Makeup: Diane Kendal.