As the Creative Director for LOFT, I shaped the brand creative across all channels including digital, video, windows, advertising, marketing and internal communications and built an inspired team that functioned as an in-house agency by developing brand style guides, seasonal campaigns and daily digital assets.

Fall 2016 campaign created for LOFT. Photographed by Alasdair McLellan.
Styling: Melanie Ward, Hair: Duffy, Makeup: Diane Kendal.