As the Creative Director for LOFT, I am responsible for shaping the brand creative strategies across all channels including digital, video, windows, advertising and all client facing and internal communications. I have built an inspired team that functions as an in-house agency by developing brand style guides, seasonal campaigns and daily assets for brand maintenance.

Essential Tee branding and campaign created for LOFT. On figure photography by Jerome Corpuz. Still lIfe Photography by Ben Pogue.