As the Creative Director for LOFT, I am responsible for shaping the brand creative strategies across all channels including digital, video, windows, advertising and all client facing and internal communications. I have built an inspired team that functions as an in-house agency by developing brand style guides, seasonal campaigns and daily assets for brand maintenance.

Fall 2015 Denim Campaign and Branding created for LOFT. Photographed by Koto Bolofo.