In 2003 Conde Nast Publications took its most successful franchise, Vogue, to a different audience by launching Teen Vogue. As one of the founding designers, I helped to create a new type of teen magazine that respected its audience with smart editorial design and Vogue caliber photography. After months of research and experimentation we landed on a visual language which received several SPD awards for both photography and design. The magazine was a quick success and grew in circulation to nearly a million right out of the gate.