In 2003 Conde Nast Publications launched Teen Vogue. As a founding designer working under the leadership of editors Anna Wintour and Amy Astley and creative director Lina Kutsovskaya, I helped to create a new type of teen magazine that respected young audiences with smart editorial content, design, and photography. After months of design research and exploration, and focus group testing, we landed on a visual language which received several SPD awards. The magazine was a quick success and grew in circulation to nearly a million soon after launch.